The QR-Ad Data: Page Impressions, Clicks, Scans
Example of a QR-Ad for Les Halles in Zurich:
Click here for original size (840×180).
The QR goes to Mobile Version and the Click to Web Version.
After almost six months, I had to update our latest numbers on Page Impressions, Clicks, Scans at Kaywa’s free QR Code Generator.
In January I wrote the post QR Code Scans versus Clicks. An astounding ratio of 0.57 and in February The QR-Ad, a new way of banner advertising
Recently Roger Smolski from 2d code published the Verizon/ScanLife QR Code Case Study (PDF) on his blog.
The number of scans within 3 months was 150’000, and 87% came from Android alone.
150’000 – that’s a fine number for a new technology as QR Code and shows that the US is not only leading in mobile smartphones now (iPhone, Android), but is also rapidly adopting QR Codes.
As we have this number, I tried to find out what one QR Code Ad at qrcode.kaywa.com could have added to the campaign. Keep in mind that I take global numbers (US alone makes about 1/6 of clicks and 1/3 of scans).
I came to this results which I first published as a comment on the 2d code blog:
I quickly estimated what one QR-Ad (in second position) at qrcode.kaywa.com could have added to the campaign.
The results are quite interesting. In 3 months one QR-Ad makes:
– 18’620 Clicks
– 7’230 Scans
– 25’850 TOTAL (Clicks+Scans) = Scan2Click Ratio: 0.39This is a whopping 17.23% (of 150’000) Clicks and Scans combined, Scans still at 4.82%.
Currently we have about 610’000-650’000 Page Impressions per month on qrcode.kaywa.com, so for 3 months it’s getting near the 2 Mio Mark. (End of January 2010 we were still at 450’000 PI’s, so growth over 4 months was 45%)
For clicks it is roughly 1% CTR (Click Through Rate) and 0.38% SCR (Scan Through Rate).
Scans+Clicks Trough Rate together: 1.38%To get an idea about locations, check our bit.ly stats:
Clicks:
http://bit.ly/bcVT1O+Scans:
http://bit.ly/bjuCBk+
Cross post from : All about Mobile Life
