{"id":768,"date":"2003-05-26T14:30:46","date_gmt":"2003-05-26T14:30:46","guid":{"rendered":"http:\/\/vodafone-live-not-conversational-enough"},"modified":"2003-05-26T14:30:46","modified_gmt":"2003-05-26T14:30:46","slug":"vodafone-live-not-conversational-enough","status":"publish","type":"post","link":"https:\/\/blog.kaywa.com\/?p=768","title":{"rendered":"Vodafone Live: not conversational enough"},"content":{"rendered":"<p><!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\"><br \/>\n<html><body><\/p>\n<p>Great article about the Mobile market from IHT: <a href=\"http:\/\/www.iht.com\/articles\/97437.html\">Vodafone pulls ahead in data race<\/a><\/p>\n<blockquote><p>&#8220;Vodafone Live puts a great message on top of weak services,&#8221; she said in a recent research note, while a competitor, i-mode from NTT DoCoMo Inc., had the opposite problem, getting the services right and the marketing wrong. She said that only conversational content services &#8211; those that blend communication, which consumers are willing to pay for, with content that they expect to be cheap or free &#8211; can deliver. <\/p>\n<p> &#8220;Providers must enhance existing content to make it conversational,&#8221; de Lussanet said. &#8220;For instance, they could enrich weather services with the capability to distribute weather maps to friends, with an invitation to a picnic or a warning to drive safely in the fog, attached.&#8221; <\/p><\/blockquote>\n<p>Via <a href=\"http:\/\/www.russellbeattie.com\/notebook\/20030526.html#080119\">Russ<\/a><br \/><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Great article about the Mobile market from IHT: Vodafone pulls ahead in data race &#8220;Vodafone Live puts a great message on top of weak services,&#8221; she said in a recent research note, while a&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=\/wp\/v2\/posts\/768"}],"collection":[{"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=768"}],"version-history":[{"count":0,"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=\/wp\/v2\/posts\/768\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}