{"id":19429,"date":"2013-09-23T08:51:00","date_gmt":"2013-09-23T08:51:00","guid":{"rendered":"https:\/\/blog.kaywa.com\/?p=19429"},"modified":"2021-09-23T09:02:07","modified_gmt":"2021-09-23T09:02:07","slug":"around-the-qr-code-2","status":"publish","type":"post","link":"https:\/\/blog.kaywa.com\/?p=19429","title":{"rendered":"Around the QR code"},"content":{"rendered":"\n<p><a rel=\"noreferrer noopener\" href=\"http:\/\/www.kaywa.com\/static\/around-the-qr-code\" target=\"_blank\"><\/a><br><\/p>\n\n\n\n<p>Marketing people tend to forget that by now a lot of people have seen QR Codes, but\u2026<\/p>\n\n\n\n<p>1) they wouldn&#8217;t know that they are called &#8220;QR Codes&#8221; and<\/p>\n\n\n\n<p>2) they wouldn&#8217;t know how to search an app that scans them.<\/p>\n\n\n\n<p>See this report if you are not convinced yet, especially slide 2 and 3:<\/p>\n\n\n\n<p><a href=\"http:\/\/www.cmbinfo.com\/cmb-cms\/wp-content\/uploads\/2012\/01\/Consumer-Pulse-Template-QR-Codes-Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer Behaviour and QR Codes (PDF from Consumerpulse)<\/a><\/p>\n\n\n\n<p>To make this a bit less difficult for the common people, we suggest to add some information around the QR Code. Like <a href=\"http:\/\/www.kaywa.com\/static\/design-qr-codes\" target=\"_blank\" rel=\"noreferrer noopener\">Design QR Codes<\/a>, this increases scan rates significantly.<\/p>\n\n\n\n<p>Here are some suggestions how to promote the Kaywa Reader for the <a href=\"http:\/\/kaywa.me\/GF5Om\" target=\"_blank\" rel=\"noreferrer noopener\">iPhone<\/a> and the <a href=\"http:\/\/kaywa.me\/GF5Om\" target=\"_blank\" rel=\"noreferrer noopener\">iPad<\/a> as well as for <a href=\"http:\/\/kaywa.me\/J2B8z\" target=\"_blank\" rel=\"noreferrer noopener\">Android devices<\/a>.<\/p>\n\n\n\n<p>NOTE: Below each image, you find the EPS file that any graphic designer could use with a QR Code.<\/p>\n\n\n\n<p>And you can create QR Codes at our site: <a href=\"http:\/\/qrcode.kaywa.com\" target=\"_blank\" rel=\"noreferrer noopener\">qrcode.kaywa.com<\/a>.<br><img src=\"https:\/\/blog.kaywa.com\/wp-content\/uploads\/2014\/07\/mob333_1372434797.png\" alt=\"\"><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.kaywa.com\/wp-content\/uploads\/files\/1.eps\">Scan this QR Code with the Kaywa Reader \/ black (.eps)<\/a><br><img src=\"https:\/\/blog.kaywa.com\/wp-content\/uploads\/2014\/07\/mob336_1372434958.png\" alt=\"\"><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.kaywa.com\/wp-content\/uploads\/files\/2.eps\">Scan this QR Code with the Kaywa Reader \/ white (.eps)<\/a><br><img src=\"https:\/\/blog.kaywa.com\/wp-content\/uploads\/2014\/07\/mob337_1372434973.png\" alt=\"\"><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.kaywa.com\/wp-content\/uploads\/files\/3.eps\">Scan this QR Code with the Kaywa Reader \/ top (.eps)<\/a><br><img src=\"https:\/\/blog.kaywa.com\/wp-content\/uploads\/2014\/07\/mob338_1372434993.png\" alt=\"\"><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.kaywa.com\/wp-content\/uploads\/files\/4.eps\">Scan Me with Kaywa Reader (.eps)<\/a><br><img src=\"https:\/\/blog.kaywa.com\/wp-content\/uploads\/2014\/07\/mob339_1372435012.png\" alt=\"\"><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.kaywa.com\/wp-content\/uploads\/files\/5.eps\">Scan and Like (.eps)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing people tend to forget that by now a lot of people have seen QR Codes, but\u2026 1) they wouldn&#8217;t know that they are called &#8220;QR Codes&#8221; and 2) they wouldn&#8217;t know how to&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=\/wp\/v2\/posts\/19429"}],"collection":[{"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19429"}],"version-history":[{"count":1,"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=\/wp\/v2\/posts\/19429\/revisions"}],"predecessor-version":[{"id":19430,"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=\/wp\/v2\/posts\/19429\/revisions\/19430"}],"wp:attachment":[{"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}