{"id":1389,"date":"2013-07-01T10:14:40","date_gmt":"2013-07-01T10:14:40","guid":{"rendered":"http:\/\/around-the-qr-code"},"modified":"2013-07-01T10:14:40","modified_gmt":"2013-07-01T10:14:40","slug":"around-the-qr-code","status":"publish","type":"post","link":"https:\/\/blog.kaywa.com\/?p=1389","title":{"rendered":"Around the QR Code"},"content":{"rendered":"<p><!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\"><br \/>\n<html><body><a href=\"http:\/\/www.kaywa.com\/static\/around-the-qr-code\" target=\"_blank\"><img src=\"https:\/\/blog.kaywa.com\/wp-content\/uploads\/\/2014\/07\/mob337_1372434973.png\" alt=\"Scan this QR Code with the Kaywa Reader\" border=\"0\"><\/a><\/p>\n<p>Marketing people tend to forget that by now a lot of people have seen QR Codes, but&#8230;<br \/>\n1) they wouldn&#8217;t know that they are called &#8220;QR Codes&#8221; and<br \/>\n2) they wouldn&#8217;t know how to search an app that scans them.<\/p>\n<p>To make this a bit less difficult for the common people, we suggest to add some information around the QR Code. Like <a href=\"http:\/\/www.kaywa.com\/static\/design-qr-codes\" target=\"_blank\">Design QR Codes<\/a>, this increases scan rates significantly.<\/p>\n<p>On the page <a href=\"http:\/\/www.kaywa.com\/static\/around-the-qr-code\" target=\"_blank\">Around the QR Code<\/a> you find some suggestions. You are welcome to download the EPS files for your own campaigns.<\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing people tend to forget that by now a lot of people have seen QR Codes, but&#8230; 1) they wouldn&#8217;t know that they are called &#8220;QR Codes&#8221; and 2) they wouldn&#8217;t know how to&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=\/wp\/v2\/posts\/1389"}],"collection":[{"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1389"}],"version-history":[{"count":0,"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=\/wp\/v2\/posts\/1389\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}