{"id":1332,"date":"2010-07-25T11:49:20","date_gmt":"2010-07-25T11:49:20","guid":{"rendered":"http:\/\/the-qr-ad-data-page-impressions-clicks-scans"},"modified":"2010-07-25T11:49:20","modified_gmt":"2010-07-25T11:49:20","slug":"the-qr-ad-data-page-impressions-clicks-scans","status":"publish","type":"post","link":"https:\/\/blog.kaywa.com\/?p=1332","title":{"rendered":"The QR-Ad Data: Page Impressions, Clicks, Scans"},"content":{"rendered":"

Example of a QR-Ad for Les Halles in Zurich:
Click here for original size (840×180)<\/a>.
\nThe QR goes to Mobile Version<\/a> and the Click to Web Version<\/a>.<\/i><\/p>\n

\nAfter almost six months, I had to update our latest numbers on Page Impressions, Clicks, Scans at Kaywa’s free QR Code Generator<\/a>.<\/p>\n

In January I wrote the post QR Code Scans versus Clicks. An astounding ratio of 0.57<\/a> and in February The QR-Ad, a new way of banner advertising<\/a><\/p>\n

Recently Roger Smolski from 2d code published the Verizon\/ScanLife QR Code Case Study (PDF)<\/a> on his blog.
\nThe number of scans within 3 months was 150’000, and 87% came from Android alone.<\/p>\n

150’000 – that’s a fine number for a new technology as QR Code and shows that the US is not only leading in mobile smartphones now (iPhone, Android), but is also rapidly adopting QR Codes.<\/p>\n

As we have this number, I tried to find out what one QR Code Ad<\/a> at qrcode.kaywa.com could have added to the campaign. Keep in mind that I take global numbers (US alone makes about 1\/6 of clicks and 1\/3 of scans).<\/p>\n

I came to this results which I first published as a comment on the 2d code blog<\/a>:<\/p>\n

I quickly estimated what one<\/b> QR-Ad (in second position) at qrcode.kaywa.com could have added to the campaign.<\/p>\n
The results are quite interesting. In 3 months<\/b> one<\/b> QR-Ad makes:
\n– 18’620 Clicks<\/b>
\n– 7’230 Scans<\/b>
\n– 25’850 TOTAL (Clicks+Scans)<\/b> = Scan2Click Ratio: 0.39<\/p>\n
\nThis is a whopping 17.23%<\/b> (of 150’000) Clicks and Scans combined, Scans still at 4.82%<\/b>.<\/p>\n
\nCurrently we have about 610’000-650’000 Page Impressions per month on qrcode.kaywa.com<\/a>, so for 3 months it’s getting near the 2 Mio Mark. (End of January 2010 we were still at 450’000 PI’s, so growth over 4 months was 45%)<\/p>\n
For clicks it is roughly 1% CTR<\/b> (Click Through Rate) and 0.38% SCR<\/b> (Scan Through Rate).
Scans+Clicks Trough Rate together: 1.38%<\/b><\/p>\n
To get an idea about locations, check our bit.ly stats:<\/p>\n
Clicks:
http:\/\/bit.ly\/bcVT1O+<\/a><\/p>\n
Scans:
http:\/\/bit.ly\/bjuCBk+<\/a><\/p><\/blockquote>\n
\nCross post from : All about Mobile Life<\/a><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"
Example of a QR-Ad for Les Halles in Zurich:Click here for original size (840×180). The QR goes to Mobile Version and the Click to Web Version. After almost six months, I had to update...<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=\/wp\/v2\/posts\/1332"}],"collection":[{"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1332"}],"version-history":[{"count":0,"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=\/wp\/v2\/posts\/1332\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.kaywa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}