{"id":1326,"date":"2010-02-11T15:00:33","date_gmt":"2010-02-11T15:00:33","guid":{"rendered":"http:\/\/the-qr-ad-a-new-way-of-banner-advertising"},"modified":"2010-02-11T15:00:33","modified_gmt":"2010-02-11T15:00:33","slug":"the-qr-ad-a-new-way-of-banner-advertising","status":"publish","type":"post","link":"https:\/\/blog.kaywa.com\/?p=1326","title":{"rendered":"The QR-AD – a new way of banner advertising"},"content":{"rendered":"


\nTHE QR-AD<\/b>
\n«Double Your Audience. Talk Mobile & Web.»<\/p>\n

UPDATE (October 7, 2011)<\/b>
\nWe are now at (September 6 – October 6):
\n1,112,829 Visits, 732,055 Unique Visitors, 2,854,951 Pageviews.
That’s more than 2.8 million Pageviews!<\/b> (When we wrote this article back in February 2010, we had less than half a million pageviews.)<\/p>\n

With this amazing increase, we finally had to adapt our ad prices which you can see below. We also offer now the same pricing for a leaderboard or the special QR Ad format. We definitely recommend to use the QR Ad however, as you will get more in quantity and in quality.<\/p>\n

NEW PRICING<\/b><\/a><\/p>\n

CPM Ad (Cost per 1000 impressions)<\/b><\/u>
\nLeaderboard 728 × 90 or QR Ad* 840 x 180
$ 15.00 CPM<\/b>
\nMinimum: 60’000 Impressions at $ 900<\/p>\n

Let us now if you want to book the space for a specific geographical area or worldwide.<\/p>\n

Or you book in advance worldwide for
\n2 weeks at $ 15’000
\n1 month at $ 25’000<\/p>\n

Only for the United States (over 1 Mio Pageviews per month)
\n2 weeks at $ 7’500
\n1 month at $ 12’500<\/p>\n

Other countries on request<\/p>\n

* QR AD: We provide you with a QR Code Management Account to see the statistics of your QR Code Scans on your QR Ad.<\/p>\n

***<\/p>\n

As said, the QR Ad is not the only ad we show in the QR Ad zone, so the clicks and scans are not fully representative. But see for yourself:
\nFor Clicks on the QR AD, see Stats made public<\/a>
\nFor Scan on the QR AD, see Stats made public<\/a><\/p>\n

UPDATE (December 1, 2010):<\/b> The increase in Page Impressions, Clicks, Scans is stunning! More information can be found here: The Non-Commercial QR Code Generator made more than 1 Mio Page Impressions this November!<\/a><\/p>\n

UPDATE (25.7.2010):<\/b> As the increase of Page Impressions is so significant – from 450’000 to 650’000 per month, I wrote a new article about it. You can find it here: The QR-Ad Data: Page Impressions, Clicks, Scans<\/a><\/p>\n

UPDATE (15.2.2010)<\/b>: On our most recent campaign, we encountered significantly higher click and scan rates than discussed in the following article.
\nAs the QR-Ad campaign is still very new however, we will not adjust the numbers yet.
\nHowever we can give you a projection. If everything continues like this, we will reach over 6000 clicks and over 2100 scans per month which gives us a CTR of 1.34%, a SCR of 0.47% and a CTR+SCR combined of 1.81%.<\/p>\n

***<\/p>\n

\"QR-AD<\/a>
Click<\/a> to see the QR-AD banner in real size (840x181px).<\/p>\n

The QR-Ad, a new way of banner advertising<\/b>
\nThe QR-Ad is a new way of banner advertising, that addresses at the same time a web and a mobile audience. The results of our research show a significant increase of engagement.<\/p>\n

The QR-Ad uses the banner format in two ways<\/b>
\na) as a normal banner to click, to go to a web destination page
\nb) as a support for a QR Code which can be scanned with a mobile phone equipped with a QR Code scanner.<\/p>\n

The QR-Ad’s hybrid usage makes the ad more valuable<\/b>
\nWe believe that the quality of a scan is more valuable than a click, as the mobile phone is first a more intimate setting and second it’s viewer has made a bigger effort to access your page. There are also no competing windows\/tabs open to divert the viewer of your message.
\nWith an 75–80% scan2click rate (=on 100 clicks, there are 75–80 scans), you address a highly mobile audience.<\/p>\n

COMPARISON OF COMMON CLICK-THROUGH RATES AND THE QR-Ad<\/b>
\nIn a Business Week article from November 12, 2007<\/a>, it was said:<\/p>\n

The percentage of people who respond to common “banner ads,” the ubiquitous interactive posters that run in fixed places on sites, is shrinking steadily. The so-called click-through rate for those ads on major Web destinations such as Yahoo! (YHOO ), Microsoft (MSFT ), and AOL (TWX ) declined from 0.75% to 0.27% during 2006, according to Eyeblaster, a New York-based online ad serving and monitoring firm. It says that last March the average click rate on standard banner ads across the whole Web was 0.2%. This reflects a surge in new ads and Web pages, fueled by the rise in social networks.<\/p><\/blockquote>\n

» QR-Ad<\/b>: In comparison, we got a 0.39% click-through rate (CTR) on our QR Ad, and a significant 0.31% scan rate (SCR). Combined this brings us to 0.7%.<\/p>\n

BANNER EXAMPLE<\/b>
\nSee here the banner and ideal QR Code size<\/a> for http:\/\/qrcode.kaywa.com<\/a>.
\nFor current examples of QR Code Ad’s, go to http:\/\/qrcode.kaywa.com
<\/a>
\nOn other sites, you can also use a more classic format (300×250).<\/p>\n

<\/embed>
<\/object><\/p>\n

QR-AD PRICING AND STATISTICS ON QRCODE.KAYWA.COM<\/b><\/strike>
See the new pricing here<\/a><\/p>\n\n\n\n\n\n\n\n
Position<\/strong><\/td>\nDuration<\/strong><\/td>\nPrice<\/strong><\/td>\nPage Impressions*<\/strong><\/td>\nClicks*<\/strong><\/td>\nScans*<\/strong><\/td>\n<\/tr>\n
Top<\/td>\n1 Month<\/td>\nEuro 7000.–<\/td>\n450’000-0.5 Mio<\/td>\n2000<\/td>\n1400-1600<\/td>\n<\/tr>\n
Top<\/td>\n2 Weeks<\/td>\nEuro 4000.–<\/td>\n225’000-0.25 Mio<\/td>\n1000<\/td>\n700-800<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Top Second<\/td>\n1 Month<\/td>\nEuro 4500.–<\/td>\n450’000-0.5 Mio<\/td>\n1500<\/td>\nnot enough data<\/td>\n<\/tr>\n
Top Second<\/td>\n2 Weeks<\/td>\nEuro 2500.–<\/td>\n225’000-0.25 Mio<\/td>\n750<\/td>\nnot enough data<\/td>\n<\/tr>\n<\/table>\n

\n* Page Impressions, Clicks and Scans are projections based on statistics gathered during the period of December 11, 2009 till February 9, 2010.<\/p>\n

GEOGRAPHIC DISTRIBUTION<\/b>
\n(Top Ad Clicks: Period: 54 days, 18.12-10.2. | Source: http:\/\/bit.ly<\/a>)<\/p>\n

\"Geographic<\/a><\/p>\n

QR-AD HOW-TO<\/b>
\nWe need from you the following:<\/p>\n