The key findings from the latest Mobinet study of 5,600 mobile phone users in 15 countries:
More than 80 percent of mobile phone users in the study were aware of the photo messaging capabilities of today’s mobile phones, and two-thirds said they were willing to pay to utilize those services. Among those under 19 years of age # the heavi
est users of text-based messaging # 42 percent said they would be willing to pay more than $1 US to s oend a photo message. Fourteen percent of all users were prepared to pay more than $2 US per photo message. More than 30 percent of those surveyed said they would be willing to use photo messaging at least once a week in the future.
See the Mobinet study (PDF)
Via MarketingFix and 3G and Elanceur.